Real Madrid, one of the most successful football clubs in Spain and Europe, has announced that it has extended its global sports sponsorship deal with Puma for another three years.
The new deal will see Real Madrid receive over €100 million (approximately $127 million) in sponsorship revenue over the next three years. The agreement is set to run until 2024, and includes the use of the Puma brand on the club's kits, training wear, and other official merchandise.
This extension is a significant milestone for both Real Madrid and Puma, as it marks the continuation of a long-standing partnership that began in 2015. The deal was initially signed for a period of five years, during which time Real Madrid achieved great success under the guidance of manager Zinedine Zidane.
Under Zidane's leadership, Real Madrid won the UEFA Champions League twice, as well as numerous domestic titles and cup competitions. This success helped to cement the relationship between the club and Puma, who were delighted to extend their partnership with Real Madrid once again.
With this latest deal, Real Madrid is now committed to continuing its success on the pitch while also maintaining its commitment to sustainability and social responsibility. The club has already taken steps towards reducing its carbon footprint and promoting diversity and inclusion within its ranks, and the new Puma deal will undoubtedly play a key role in supporting these efforts.
Overall, the extension of Real Madrid's global sports sponsorship deal with Puma is a major victory for both parties involved. It demonstrates the strength of the relationship between the two organizations and highlights the importance of collaboration in the world of sport. As Real Madrid continues to strive for excellence on the field, the partnership with Puma will provide the club with the support it needs to achieve even greater heights.